Bay Bay Cash Campaign (2011 – 2012)

Bay Bay Cash Campaign (2011 – 2012)

The aim of BKM’s “Bye Bye Cash” campaign was to remind cardholders to use their debit cards instead of cash payments.

The campaign focused on purchases with small amounts, where cash is usually preferred, and reminded cardholders that they could use their debit cards for their expenditures. The campaign had the main theme of “Saying Bye to Cash”. Since “partridge” meant “cash” in Ottoman Turkish, the creative solution of the campaign was developed as cash=partridge. Cash payments were symbolized with images of a partridge.

The campaign was communicated through TV, oudoor and internet advertisements.

For More Information: www.baybaynakit.com
Please click here to see the TV advertisements.
Please click here to see the outdoor advertisements.
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