Debit Card Campaign (2006-2007-2008)

Debit Card Campaign (2006-2007-2008)

Debit card means cash payment
The communications carried on by Bankalararası Kart Merkezi (BKM) in collaboration with the banks since 2004 in order to create an awareness platform for utilization of debit cards in shopping have continued with another campaign.

Okan Bayülgen, which played a role in BKM’s previous communications, has impersonated 4 different characters, inspired from iconic figures of Bob Marley, Marilyn Monroe, Gandalf and Einstein in the new campaign.

The new campaign of BKM aimed to remind mostly to younger consumers that”Debit card can be used in replacement of cash in small amounts of shopping” and it was aimed to convey the message that”If you don’t have enough cash or coins for your shopping, don’t try to look for an ATM and use your debit card instead.”

The campaign, which was based on four different characters, has taken place in outdoor channels and magazines and mostly in TVs.